Privacy Policy

Last updated: 13 April 2026

Cradle Labs Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

• Contact information: Name, email address, and any details you provide via our contact form.
• Usage data: Pages visited, time spent on the site, browser type, and device information, collected through cookies and analytics tools.
• Project information: Details about your project that you share with us during consultations.

2. How We Use Your Information

We use personal data to:

• Respond to your enquiries and provide our services.
• Improve our website and user experience.
• Send relevant communications about our services (only with your consent).
• Comply with legal obligations.

3. Legal Basis for Processing

Under the UK GDPR, we process your data based on:

• Consent: When you submit a contact form or opt in to communications.
• Legitimate interests: To improve our services and website performance.
• Contractual necessity: To deliver services you have engaged us for.

4. Data Sharing

We do not sell your personal data. We may share information with trusted third-party service providers (e.g., email hosting, analytics) who process data on our behalf under strict data protection agreements.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 24 months.

6. Your Rights

Under the UK GDPR, you have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent at any time.
• Object to or restrict processing of your data.
• Request data portability.
• Lodge a complaint with the Information Commissioner's Office (ICO).

7. Cookies

Our website uses essential cookies to ensure proper functionality. We may also use analytics cookies (such as Google Analytics) to understand how visitors use our site. You can control cookie settings through your browser preferences.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: hello@cradlelabs.co.uk
Address: Cradle Labs Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom